The Power of Modern Marketing for Small Businesses

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It used to be that it was extremely hard for small businesses to compete with the larger competitors when it came to media and getting their name out there. In many ways, this is still true. Television, radio and major web pages may still be too expensive for the marketing budgets of a local business in most cases. Local businesses no longer need to rely on mass canvassing the airwaves in the hopes of reaching their target market nowadays, however.
Thanks to modern marketing tactics, small businesses can pay a fraction of what traditional medium marketing costs, and can speak to much larger numbers of their target demographic. Even just applying the right search engine optimization for Melbourne, for example, can bring in much more customers in that local area than a nationwide broadcast could have done in years past. Search engine marketing, search engine optimization (SEO), and email marketing have shown to have a much greater return on investment than any other form of marketing, and have lower initial costs that don’t prohibit small businesses from utilizing it.

Old methods like cold calling typically cost 61% more per customer than an effective SEO strategy. Although the marketing pays off, search engine optimization has become less of a marketing tactic and more of a necessity for branding. The increased traffic and brand awareness pays off heavily in the long run.

Most people will do an internet search when looking for new businesses in their local area, and making sure you appear on that list grows increasingly important every day. Ensuring that a business has an effective SEO strategy is one of the first things that should be done to increase their brand’s longevity and its identity in the mind of its target audience. Just having a small presence on social media and search engines can make your discount offers and deals exponentially more efficient for attracting new customers.

SEO has changed the traditional strategies of businesses. Without professional help, many businesses are forced to spend quite a bit of energy ensuring their rankings are competitive. Let’s say you were trying to increase the reach of your search engine optimization in Melbourne and you’re a company that makes cakes. Without going to a third party to help your stats, you as a baker may also find yourself working as a baker/blogger full time.

Many times SEO relies on consistent quality content, and most store owners don’t have the time or energy to continually create articles based on their products. It may not technically cost any more money, but it can become time-consuming. That is why there are a lot of digital marketing firms popping up that cater specifically to the needs of local businesses; these boutique agencies specifically cater to small companies trying to target a niche demographic.

The small businesses that get digital marketing, and specifically SEO correct, are looking to the future and ensuring they have the opportunity for future growth. The ones that neglect this online outreach are gambling with the possibility of quickly becoming irrelevant in the near future.

Why Ignoring Video Marketing is Hurting Your Business

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6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot
Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

* A Facebook video receives, on average, 135% more organic reach than a photo.

* 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.

* According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.

* 10 billion videos are watched on Snapchat every day.

* More than 500 million hours of videos are watched on YouTube every day

* A Facebook video receives, on average, 135% more organic reach than a post with just a photo.

* On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs

* Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.

* Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web con version rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

1. Increase Your Target Market’s Confidence in You

Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings. Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

2. Boost Your Search Engine Rankings

Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings. According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube, your chances of getting higher rankings are increased when your videos are also housed there.

3. Gain a Higher Social Media Reach

Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media. If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

4. Enjoy Higher Website Conversions

Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase. So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

5. Save on Expensive Production Costs

With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos. All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

6. Take Advantage of Showcasing Your Offerings

A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have. Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

Cost Effective Breast Enhancement Options

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If you’re looking to get a boob job but don’t necessarily look forward to having surgery, that’s no longer a big deal since there are some noninvasive options that could be fairly affordable. A good example is the Brava Breast Enlargement System. The Brava Product is used similar to how the bra is used. Women usually need to put this system on for 10 days and results are seen within ten days.
Another alternative is breast enlargement pills like Breast Femino, Breast Actives, and Brestrogen. Although these options are readily available, these alternatives are not approved with the Food and Drug Administration so doing the proper research in conjunction with consultation with your physician prior to using these supplements is essential. Like a number of other supplements, unwanted side effects can take place, knowing the potential side effects should be a key factor in moving forward with the decision to take these supplements. These supplements comprise of natural elements that have been known to improve breast size. The effects of the supplements on each individual vary. Usually the breast enlargement pills are coupled with creams for optimum effectiveness. The daily regimen typically includes taking pills every morning and applying the breast enhancement cream through the course the day. The pills can cost around $115 dollars per month and varies depending on the increase in breast size desired. The creams that are typically taken along with the pills vary from $50 dollars to $100 dollars per month.

As you determine which option is the most suitable for you, consider all of the costs associated with them. For breast enhancement surgery, you might pay 1,000′s of dollars, however, this is a cost that you won’t need to pay again for ten years. If you decide to undergo fat transfer breast augmentation surgery, the total cost is a one-time fee that you will never need to pay again. Using Brava system or breast enlargement pills and creams, the price heavily relies on the desired increase in breast size as well as the how well the person’s body responds to the therapy. Some women could see results very quickly yet others might not see results until extended exposure to the treatment. The monthly fee is well understood but the amount of time required to see results is unpredictable from person to person.

Regardless which breast enhancement method you select, an increase in breast size is extremely pricey. Make certain all the risks are understood before selecting what’s most appropriate for you.

Social Media Marketing for Your Business

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The usage of social media in advertising is 2-pronged. It shouldn’t be taken totally effectively, neither need to it be treated as completely irrelevant in on-line marketing and advertising.
Social media is really a service that lets you interact with men and women and share your content material with them with hopes that they are going to locate it fascinating. Should you strategy to make use of it within your on the web advertising and marketing, you should balance its use extremely effectively.

Social media can be a fantastic on the web tool to make use of if you’d like to expand your attain. The energy of social network can attain a million folks from around the globe, even as you keep stationary inside your place, all due to the energy of networking. The regular six degrees of separation might be trimmed down additional to four or five with this networks. For brands that wish to possess a wide industry attain.

Together with a wider market place attain, making use of social networks also enables brands to target certain markets. Facebook, Twitter or Foursquare, for example, are examples of media tools that enable brands to target distinct market place groups in accordance with place. A fantastic indication of marketplace demographics may be primarily based around the sorts of locations folks visit.

Ideal of all, the usage of SM is cost-free. Accounts and pages could be setup with out a charge. Even when you program on plugging inside your advertisements on networks, the charge continues to be cost-effective taking into consideration the considerable exposure your advertisements will get. For modest organizations and startups who want brand exposure at a price that they’re able to afford as they carve their niche within the market, SM can undoubtedly support in that work.

If you’d like to distribute data to folks rapidly and simple, it truly is an excellent on the web tool to depend on. Specifically in case you have time-specific news about your brand (e.g. clearance sales and promos), this can be a fantastic platform for instant marketing.

Once again, you’ll find also dangers in terms of social media marketing. Obviously, like all advertising efforts you engage in on-line, it requires time for the efforts to bear fruit. Spending your advertising and marketing efforts utilizing social networking is usually a waste of money and time if it yields tiny or definitely zero returns for the enterprise. Particularly in case your target industry are people that might not be tech savvy, you can’t anticipate that a Facebook ad will convert given that your audience almost certainly don’t have a Facebook account to start with. In case your mlm method will not appear to become functioning right after three months or six months right after implementation, feel of an option method speedily.

Just as very good word about your enterprise gets about quickly, poor PR may also spread like wildfire if you’re not in a position to include it ASAP. A lot more than the unfavorable press, it’s also harmful should you accidentally posted an incorrect data about your enterprise.

Additionally, in case you are not conscious of privacy legislations and anti-spam laws within your nation, you’ll be able to get into plenty of difficulty in the event you use social networks excessively inside your marketing and advertising approaches.

It truly is worth your time and work in the event you study the various social networking tools which you can use for the marketing and advertising. Know your audience, their traits and their common demographics so every single step you make within your social media campaign is regularly aligned and assured to convert.